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| PROJECT: |
A SHOP FOR RED EAR JEANS, TOKYO |
| CLIENT: |
JOI'X CORPORATION AND PAUL SMITH LTD. |
| COMPLETION: |
2001
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| In Japan where shopping is a
serious occupation and the consumer is acutely aware of
trends, we conceived a shop in which to sell jeans which
stylistically we believe had never been seen before. Taking
the "jean" as a classic item of clothing, we looked
back to its roots and made a store in the style of a hunting
lodge. The then relatively unknown British artist Richard
Woods produced the artwork representing woodplanks which
covers the walls, floors and ceiling. We made a collection
of genuine hunting trophies, shipped them to Tokyo, transformed
the packing cases into furniture, and hung the jeans on
the animal horns. |
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