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| PROJECT: |
PAUL SMITH'S FIRST FLAGSHIP STORE.
NOTTING HILL GATE, LONDON |
| CLIENT: |
PAUL SMITH LTD |
| COMPLETION: |
1998 |
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Westbourne House realised Paul
Smith's dream to have shop in the informal setting of
a house. This grand Kensington townhouse was transformed
from a near wreck, which necessitated substantial rebuilding
using a steel frame to pin back the facades. The previously
chaotic internal arrangement was simplified, a toplit central
stair constructed in glass allows natural light into the
heart of the house. There are 2 rooms (shop departments)
at each floor. The Dining Room (accessories), The Playroom
(childrens' wear) and so on. The clothes are displayed in
furniture which was designed to loosely evoke furniture
that you might find in a house. Dresses in wardrobes, jewellery
in a glass topped dining table, display cabinets in picture
frames.
We were involved in all areas of the design from the building
foundations to the doorhandles and advised on packaging
and display.
Westbourne House has been featured in magazines worldwide,
with over a hundred pages of publicity and received 2 architectural
awards.
As a result of the success of this store, we were asked
to design a store for Paul
Smith in Milan. |
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