Sigerson Morrison


Sophie Hicks - Sigerson MorrisonLondon, UK

This is the first store outside New York for shoe designers Kari Sigerson and Miranda Morrison. Conceived as a soft shop to contrast with the hard sculptural quality of shoes, the walls and surfaces are formed or covered in felt. The space is tiny and the shoe display surrounds a central doughnut-shaped seat. A single oversized mirror is propped against the wall. The floor is of pre-cast concrete slabs, an extension of the pavement outside. To continue the soft theme, the door is rubber and of an industrial type in memory of the company’s New York origins. An enamelled metal door slides across to lock up the store at night.