Yohji Yamamoto – Paris Flagship

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Sophie Hicks - Yohji Yamamoto Cambon Store - Photograph by:  J. Marburg
Rue Cambon, Paris, France
2008

The world of Yohji Yamamoto has its roots in Japan, but is also closely associated with Paris. Yohji Yamamoto has said “I am aware of Paris – a part of it, yet apart as well”. We developed the concept before defining the architecture and designing all the details. We hoped to create a shop for Yohji which is absolutely in his image and which floats in Paris, making delicate connections with the luxurious world outside while preserving a Japanese feeling of calm and integrity inside the signature ‘white box’.

The store is a slightly hidden world; the views from the street are filtered with snow white Japanese Shojigami allowing just glimpses of the display of clothes inside. The Shojigami (shoji screen paper), folded into bird-like shapes and suspended in the windows, forms a giant translucent sculpture.